Léko conducted a study in partnership with Circul'R and Appinio to gain a better understanding of consumers' desirability of reusing household packaging.
To achieve this, it's important to understand market trends , as well as consumer motivations and disincentives. A panel of 1,000 French people were questioned about 4 products representative of the food, cosmetics and digital sectors: yoghurt, shampoo, cell phone boxes and ink cartridge packaging.
The survey proposes different re-use scenarios depending on the type of product, the sales channel and the type of re-use practices.
The initial results of the study show that consumers are interested in reducing packaging right from the start: 73% perceive the environmental impact of packaging as important to very important, and 88% have already reused their packaging.
To access the complete study summary, simply fill in the form below!