Committed to a more sustainable future, we are proud to launch our new awareness campaign on Instagram, Facebook and TikTok to encourage the French public to reduce, reuse and sort packaging and paper! Simple but essential actions, at the heart of our mission.
💪Thought of as a long-distance race for the planet, this campaign is inspired by the values of sport: effort, team spirit, transmission and victory. The relay symbol embodies our conviction: every gesture counts, but it's together that we really make things happen. 🏂
And to give even more impetus to this collective dynamic, we've mobilized three French athletes to pass on the baton to the general public and embody this message with force. 🏃♂️🏃♀️
👉 Their names will be revealed very soon... stay tuned!
Throughout the campaign, we'll also be highlighting the best practices of our producer-members: concrete, inspiring initiatives to show that sustainable packaging alternatives already exist. ✅
And because everyone has a role to play, we also gave the floor directly to the general public, through a series of micro-trotters: spontaneous reactions, ideas, realizations... so many voices that enrich the debate and make this challenge even more lively. 🎤
Last but not least, we also work with experts in the field, to help explain the issues and make them clearer. Through playful, concrete and explanatory content, they'll help you better understand why and how to act, on a daily basis, in favor of the environment. 🎓
🎯 Objective: to inspire, prove that it's possible, and get everyone on board.
A positive, motivating and unifying campaign to transform good habits into reflexes, and make sorting and reuse a common challenge!
Ready to take on the challenge of the century with us? 🎖
Join us on our various networks 👇
Instagram: https://lnkd.in/e_xSTiuV
Facebook: https://lnkd.in/eyc34miR
TikTok: https: //lnkd.in/e2Etkvg7