A total of 31 projects applied for our "Packaging: towards a responsible approach" call for projects. The first selection committee was held on November 7, and named the first 3 winners:
- Opopop: The reusable and returnable parcel that aims to reduce the waste associated with the 1.5 billion parcels sent in France each year.
- Etic Emballages: The returnable alternative to disposable takeaway packaging to replace the 600 million packs delivered each year
- Reverredire: New Aquitaine's regional glass bottle recycling network, working on 3 fronts: Logistical advice, washing and trading. Through this latest project, the Les retournées association, a member of Reverredire, will also benefit from Léko's support in developing their multi-purpose food container washing site.
The jury was made up of representatives from the entire packaging value chain, from producers and recyclers to consumers and other reuse operators.
The call for projects continues until May 2023; applicants wishing to participate can submit their projects via this link. The jury will meet again on March 29 and June 6, 2023. The program is open to companies or associations of all sizes wishing to highlight or launch initiatives around a circular economy for their packaging. To be eligible, projects must meet one of three criteria:
- Propose a product that uses innovative recyclable or reusable packaging,
- Or propose a solution for collecting or processing packaging to facilitate reuse or recycling,
- Or offer a product made from recycled household packaging.
Each application is examined by the Léko and Ulule teams, and the jury selects the most relevant projects. The ten projects selected over the entire campaign will each receive €5,000 in financial support, personalized coaching and special promotion in the Ulule and Léko communities via a video.
Finally, in June 2023, the ten winning projects will be put to the public vote. An additional grand prize of €10, 000 will be awarded to the project with the most votes.
With this call for projects, we intend to enable the entire industry to accelerate the reuse and recycling of household packaging, by highlighting useful and inspiring initiatives," explains Patrick Bariol, Léko's Managing Director. The aim is not only to increase the recycling rate for household packaging, but also to limit its production. This is as much an ecological challenge as a regulatory one: from 2023, the biggest producers will have to market a minimum of 5% reused packaging1 and 10% for all marketers by 2027. We are playing our part to the full for our producers and partners, helping them to come up with new solutions.
Léko chose Ulule to support this campaign, so that project owners could benefit from the experience of France's leading crowdfunding operation manager.
"We are delighted to welcome this new, meaningful initiative by Léko to our platform. Our teams are mobilized to identify innovative projects all over the country, support them in their participative financing campaigns and demonstrate that another, more virtuous way of producing is not only possible today, but truly indispensable". says Valérie Brouchoud , Deputy Managing Director and VP Communications, Brands and Partnerships at Ulule.
1 The decree of April 8, 2022 requires producers to use a minimum proportion of reused packaging from 2023. This obligation will apply at variable rates depending on each producer's sales.