From June 6 to 9, Léko partnered We Love Green to raise awareness of waste sorting in a fun and festive way. This eco-committed festival, renowned for its responsible approach and cutting-edge musical program, was the ideal testing ground for our pedagogical sorting tables and for meeting festival-goers.
Strategically placed in the general public, VIP and staff areas, our sorting tables were specially designed for the event to make sorting more intuitive, accessible and educational. Thanks to clear signage, well-thought-out color codes and user-friendly animation, every participant could sort his or her waste with ease.
The aim? To make it easier to do the right thing, even in a festive context where vigilance is sometimes lax. Because we sort better when we're having fun!
The response from the public was warm, curious and committed! Many festival-goers took part in our micro-trottles to share their knowledge, doubts and small sorting habits. These exchanges enabled us to gain a better understanding of the obstacles and motivations that citizens face when it comes to reducing, reusing and recycling!
Feedback is unanimous: raising awareness is most effective when it's part of a shared moment of pleasure.
Want a sneak preview? Interviews and sharing moments are available on our social networks!